Flood Light at McDonalds?

Okay.  This is one for the "Really? Seriously?" category.  There is a giant flood light/search light flashing back and forth across the night sky near Belly Acres.  To say the least, this is NOT a common occurrence.  When one of those obnoxious attention-getting distractors DOES appear, it's usually to promote/draw attention to a car show...a car sale...a travelling faire...a big race...some other huge sporting event...or even a monstrous screening of Star Wars.  (Well, it does look like a giant light sabre.)

Tonight's spectacle?  McDonald's.  Seriously.  It's waving over McDonald's.  ...a new McDonald's that opened today, but not even REALLY a new McDonalds'.  It's a new McDonald's building that was constructed over the old McDonald's...in the exact same spot...where the old McDonald's was demolished a couple of months ago.  

Seriously?  After weeks of watching the demolition and reconstruction on the daily drive, McDonald's really thinks we need a giant flood light/search light to bring attention to the fact that it's open once again?  A simple yard-stake sign or even a banner proclaiming "Now Open" would have more than sufficed. 

What do y'all think?  Grand opening/reopening overkill, or is it a legitimate promotional tactic?  McDonald's?  A Talladega Race, it ain't.